Best 14 Insurance Agent CRM 2023

Last Updated:Wednesday, December 27, 2023

Quick Summary

CRM tools are indispensable for insurance agents, significantly improving client interactions and business efficiency. They facilitate relationship building and help you manage leads, policy renewals, and client communications.

By harnessing the power of these tools, you're not only upping your customer service game but also making informed, data-driven decisions. It's the smart way to showcase your expertise, authority, and trust in the dynamic world of insurance.

An insurance business is built on the same base that makes up any business: customer relationships. That's why the hunt for the best insurance agent CRM is on. The right CRM tool is not just necessary but a game-changer.

The insurance industry is enormous; there are no two ways about it. Together with finance, it makes up about 8% of US GDP. There are more than 400,000 insurance brokers and agencies in the US as of 2022. So, how can your business stand out? 

As the insurance industry evolves with digital trends and changing customer demands, CRM tools are becoming crucial. They're not just helpful; they're changing the game. These tools help personalize services - something 80% of customers prefer nowadays – and make day-to-day tasks more efficient. The right CRM can significantly improve how satisfied your customers are and how smoothly your business runs.

Ready to transform how your business navigates this competitive landscape? Let's dive into the world of CRM tools and uncover the best in the market, poised to elevate your insurance agency to new heights of success.


Benefits of CRM Software for Insurance Agents 

CRM software for an insurance agency has a lot of apparent benefits. First, it helps companies find leads, close deals, and generate more revenue. It manages this not by being an aggressive selling machine but by helping to build and foster better customer loyalty.

The most common features are for managing your contacts and customers. Next, there are marketing tools to capture more prospects and sales tools to nurture leads down the funnel. You'll also get customer support tools vital for keeping insurance policyholders satisfied.

There are some specific CRM tools for the insurance industry. These include policy creators and trackers, referral programs, and insurance industry-specific reporting.

Any insurance agency or company without a CRM is losing ground to competitors already implementing such a platform. Here are some of the main advantages: 

Enhanced Customer Relationship

The relationship between an insurance agent and a customer must be maintained at high standards. CRMs give agents 360-degree customer views as well as full interaction histories. It can do follow-ups and reminders to make sure customers are constantly engaged.

Better Data Management

A lot of information goes into insurance policy making. Every customer has specific needs and conditions. CRMs are highly organized databases. They allow agents to share and update essential data and access it anytime and anywhere.

Agency Management

Some of the largest enterprises in the world are insurance companies. CRMs can help large insurance businesses manage multiple agencies in many locations. But they're also great for small boutique agencies to run the entire operation. 

Enhanced Sales Forecasting

The best CRMs for insurance sales can help with forecasting and trend spotting. A good CRM allows agencies to plan new campaigns and ensure they have the staff and resources at the right times. It's also helpful in planning budgets or creating new insurance products.

Reporting & Analytics

Insurance CRMs collect data and can sort it out for you based on many key performance indicators. These KPIs are also often customizable. It can give you real-time and up-to-date reports on sales figures and individual agent performance stats.

Key Features of CRM Software for Insurance Agents

Agent Management & Project Tracking

Agents often have many tasks and projects to oversee. These involve nurturing new leads down the pipeline and closing deals. CRMs have excellent project management tools, often using workflows to smooth things. 

Policy Tracking 

Crafting the right insurance policy for each customer takes a lot of work. CRMs dedicated to insurance agencies can track the many versions of a policy in progress and make it easy to refer back to older iterations.

Email Marketing

Insurance agencies are always looking for new leads. Email marketing tools are a big part of CRMs and the best way to do lead generation. Email campaigns can be created easily with templates. The contact interactions can also trigger automated workflows, like creating new customer profiles.

Referral Marketing

Referral marketing is integral to growing any business like an insurance agency. Because it involves the exchange of contact information between agents and companies, CRMs are the perfect tool to streamline this process. Great CRMs may include referral point tracking.

Commission Computing

Like any industry that leans heavily on sales, commissions are part of everyday business. CRMs for insurance companies can include financial and accounting tools like commission computing. Some even include gamification for sales teams with a leaderboard, motivating your team members to climb to the top by putting in more work.


What is the best insurance agent CRM software? Here's our top 14 list:

1. HubSpot CRM

Why we chose it:

We believe that HubSpot CRM is a stellar choice for insurance agents due to its robust inbound marketing capabilities, allowing agents to attract and engage potential clients effectively. And that's why it is number one on our list.

The platform excels in lead management and segmentation, enabling agents to categorize contacts based on their specific interests and interactions.

One of HubSpot's standout features is real-time activity tracking; agents can monitor emails, calls, and website visits, automating responses based on user activity. This CRM also offers in-depth analytics, giving insights into product interest and communication strategies assisting agents in decision-making.

Coupled with its ability to automate tasks, HubSpot ensures agents spend more time building relationships and less on administrative tasks. HubSpot CRM's blend of personalization, automation, and analytics makes it invaluable for modern insurance professionals.


  • You can get started with HubSpot's free CRM suite of basic features 

  • Various website and blogging tools to attract qualified leads

  • Create and manage quotes and invoicing

  • Easy for beginners, syncs with Google apps


  • While HubSpot promotes itself for financial services like the insurance industry, it does not have a dedicated insurance CRM.


  • HubSpot CRM has a free version.
  • Premium versions are $45, $450, and $1,200 per month, billed annually for a limited number of users.

Visit site
Go to HubSpot CRM's official website


2. Zendesk Sell

Why we chose it:

We believe that Zendesk Sell is a compelling CRM choice for insurance agents due to its intuitive user interface and emphasis on sales automation. For agents, the visual sales pipeline provides a clear view of all potential and current clients, making it easier to gauge where each lead stands in the sales process.

A unique feature of Zendesk Sell is its "Smart Lists," allowing agents to filter and segment leads based on customized criteria, ensuring that high-potential clients are always prioritized.

Moreover, its integration capabilities mean that agents can effortlessly connect the CRM to other essential tools, consolidating all client communication in one place.

The "Reach" feature in Zendesk Sell automates repetitive tasks like follow-ups, ensuring agents never miss out on potential opportunities. Furthermore, the CRM's data-driven reports help agents identify successful strategies and areas for improvement.


  • Communication tools include messaging, social media, and call center features.

  • Insurance agents making phone calls get script suggestions

  • Email marketing automation tools to help lead generation

  • Insurance businesses track sales goals and individual salesperson performance 

  • Full sales force automation tools throughout the customer lifecycle


  • Zendesk mentions financial services as part of their solutions but no tools specific to insurance companies. 


  • Zendesk Sell has four packages.
  • They are $19, $49, $99, and $199 per seat per month, billed annually. Zendesk also offers free trials.

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Go to Zendesk Sell's official website


3. NetSuite CRM

Why we chose it:

We placed NetSuite CRM in our top three picks primarily due to its comprehensive and integrated approach to customer management.

A distinctive trait of NetSuite is its 360-degree customer view, which allows agents to see all interactions, from lead generation to post-sales support, ensuring holistic client management.

For insurance agents, the "Upsell Manager" feature is invaluable; it identifies potential cross-sell or upsell opportunities based on client profiles and previous purchases. The advanced forecasting tools in NetSuite CRM also help agents anticipate sales trends, ensuring they can plan and adjust strategies in real-time.

Another unique element is its seamless integration with NetSuite's ERP system, providing agents with a unified platform for customer relationships and financial management. Insurance premium payments, claims, and commissions can all be tracked within the same ecosystem.


  • Part of the large Oracle suite of business software

  • Has dedicated financial services CRM tools

  • It lets you do budgeting, forecasting, and revenue management 

  • Sales tools get you lead management and automated follow-ups

  • Full sales force automation


  • This is a massive platform with many tools, and it could be hard to master

  • The price is a bit high, especially for small businesses


  • For exact prices and plans, contact NetSuite through their website.

Visit site
Go to Netsuite CRM's official website


4. Zoho CRM

Why we chose it:

Zoho CRM is a robust choice for insurance agents owing to its versatile features tailored to sales-driven industries. What sets Zoho apart is its AI-driven assistant, "Zia," which offers predictive sales analytics, lead scoring, and even sentiment analysis.

Zia's ability to prioritize leads based on their likelihood to convert can be a game-changer for insurance agents. Additionally, Zoho's "Canvas" feature allows agents to design their CRM interface according to their workflow needs, enhancing usability and efficiency.

The platform also boasts multi-channel communication, enabling agents to connect with potential clients through email, phone, chat, and social media from a unified dashboard. Zoho CRM's integration with popular third-party applications ensures agents can customize their toolkit to match their unique operational demands.

Zoho CRM's blend of artificial intelligence, adaptability, and comprehensive communication tools provides insurance agents with a platform for efficiency and growth.


  • Insurance agencies can have more agile task and project management

  • A robust CRM system with full sales process management software

  • AI makes predictions and suggestions to turn new leads into customers

  • Insurance industry AUM tools to manage 'assets under management' 

  • Integrates with Google G Suite tools


  • The basic CRM solution lacks the more advanced features an insurance agency might need.


  • The prices for Zoho CRM are $12, $20, $35, and $45 per user per month billed annually. There's also a free edition and a free trial.

Visit site
Go to Zoho CRM's official website


5. AgencyBloc

Why we chose it:

AgencyBloc stands out precisely for insurance agents due to its tailored approach to the industry's unique needs. Its specialized "Policy & Claims Administration" feature is central to its appeal, allowing agents to track policies, commissions, and claims efficiently, all in one place.

Another exclusive aspect is AgencyBloc's "Automated Workflow" system, which ensures that agents never miss policy renewals or client follow-ups, automating reminders based on specific triggers.

The CRM also includes an "Agent Dashboard," providing a visual representation of performance metrics, helping agents quickly identify areas of growth or concern.

Additionally, AgencyBloc's robust commission processing tools assist agents in ensuring they are compensated accurately and promptly. Given its niche focus, the platform seamlessly integrates with other popular insurance tools, offering a cohesive ecosystem.


  • A CRM solution geared for life insurance and health insurance

  • Does prospect and contact management for insurance businesses

  • You get insurance marketing automation 

  • Keeps track of insurance sales reps' figures and commissions


  • It is a bit on the pricey side, but that's OK because it is industry-specific


  • AgencyBloc begins at $75 per month. There is also a free trial.

Visit site
Go to AgencyBloc's website


6. AgentCubed

Why we chose it:

AgentCubed shines as a CRM designed for insurance professionals, balancing lead management and policyholder servicing.

A standout feature of AgentCubed is its integrated "Lead Distribution System," which intelligently routes and assigns leads based on customizable criteria, ensuring optimal match-ups between agents and potential clients.

This is particularly valuable for insurance agents prioritizing high-value or specialized leads. Further enhancing its prowess, AgentCubed offers a unified "Policy & Commission Tracking" module, enabling agents to have a holistic view of their clients' lifecycle, from initial contact to policy renewals.

For agents managing multiple product lines, the CRM's "Multi-line and Multi-carrier Quoting" tool is a boon, providing quick, accurate quotes across diverse insurance offerings. The platform's user-friendly interface and robust reporting tools give agents actionable insights into their performance metrics.


  • Customer relationship management, specifically for insurance companies

  • Special tools for insurance policy management

  • Marketing and sales automation for the entire customer lifecycle

  • Automated renewals, reminders, and follow-ups for insurance policies

  • Has tools for property and real estate insurance


  • This platform might take some time to learn all the way 

  • The price might be a bit high


  • Visit AgentCubed's website for more information about plans and prices. There are no free trials.

Visit site
Go to AgentCubed's official website


7. FreeAgent CRM

Why we chose it:

One thing we love about FreeAgent CRM is the sleek and modern platform that's user-friendly and packed with functionalities tailored for sales and client management.

A distinctive aspect of FreeAgent CRM is its "Activity-Based Sales" approach, which guides agents to focus on actionable tasks that drive client engagement and conversions. For insurance agents, this translates to timely follow-ups, claims handling, and policy renewals.

The CRM's "Next Step" feature automatically sets future engagement actions based on the last client interaction, ensuring a continuous touchpoint with potential and existing policyholders.

Integration with popular email platforms, including Gmail and Outlook, means agents receive real-time notifications within the CRM about client communications. Its robust analytics dashboard also provides granular insights into performance metrics, aiding agents in refining their strategies.


  • This is a CRM and work management platform for teams

  • Basic customer management and sales pipeline visibility

  • Lead capturing and lead scoring help insurance sales reps

  • Sales forecasting tools for insurance policy ROI 


  • This is a good CRM but not tailored features for insurance agencies


  • Four pricing plans go from $25 to $250 per user per month billed annually.
  • There are some free trials, too.

Visit site
Go to FreeAgent CRM's official website


8. Lucrativ

Why we chose it:

Lucrativ is a robust choice for insurance agents due to its multifaceted approach to lead management and sales enhancement.

A unique feature of Lucrativ is its "Team Collaboration" tool, which fosters efficient communication among agents and teams, ensuring all members stay updated on client interactions and policy details. This becomes invaluable in insurance agencies with multiple agents handling diverse product lines or shared client portfolios.

Lucrativ's "Multi-Channel Outreach" capability, which integrates email, calls, and texts into a single platform, ensures agents can reach clients effectively and log all communications seamlessly.

For insurance professionals, the CRM's real-time analytics and reporting tools offer insights into lead behavior, helping agents understand client needs better and personalize their approach.

The platform's automation capabilities, such as auto-scheduling follow-ups, mean agents never miss a crucial touchpoint, whether policy renewals or claim updates.


  • Easy-to-use CRM software solution for sales for insurance agencies

  • Sales pipeline management and automation features

  • Simple mobile apps for voice, message, and notifications

  • Custom modules which can be tailored for an insurance business


  • Not a dedicated insurance agency CRM

  • No or limited  marketing features


  • Visit Lucrativ's website to request pricing information.

Visit site
Go to Lucrativ's official website


9. Insureio

Why we chose it:

Insureio stands out in the CRM landscape due to its laser-focused design for insurance professionals, bridging the gap between lead management and policy servicing.

One of its standout features is the "Policy Management Dashboard," tailored explicitly for insurance agents, allowing for efficient tracking of policies, renewals, and commissions in one unified view. This centralized approach ensures agents can swiftly handle client inquiries, policy alterations, and claims.

Insureio also offers an integrated "Marketing Automation" tool, which empowers agents with pre-built email campaigns and templates relevant to various insurance products and services.

This automated outreach and client segmentation enables agents to target potential and existing policyholders with pinpoint accuracy.


  • Expertise in insurance for this marketing and sales CRM

  • Robust automations for the customer journey

  • Insurance application fulfillment features

  • Deep analytics and real-time reporting


  • You'll need the premium versions to run an insurance agency


  • Insureio's price begins at $25 per month, with plans increasing to $75.
  • Insureio offers a 30-day free trial.

Visit site
Go to Insureio's official website


10. Radius

Why we chose it:

Radius has carved a niche for itself in the insurance domain by providing CRM functionalities tailored to the unique dynamics of the industry.

A hallmark feature of Radius is its "Lead Machine," which helps insurance agents track and manage leads and automates follow-up processes, ensuring no potential client slips through the cracks. This feature's sophistication lies in its ability to segment and score leads, enabling agents to prioritize high-value prospects.

Another notable aspect of Radius is its comprehensive "Commission Tracking" module, giving agents a clear overview of their earnings, reconciliations, and potential discrepancies with carriers. This transparency is crucial for agents aiming to optimize their revenue streams.

The platform also boasts a robust integration ecosystem, allowing agents to seamlessly sync data from various insurance quoting tools and lead providers.


  • Top CRM for insurance agents with lots of custom tools

  • Total sales and marketing automation suites

  • Solid VoIP features like one-click dialers and call recording

  • Organization tools like calendars, tasks, and reminders


  • The price tag might be high for some smaller agencies


  • Radius costs $34 per month for one user at its basic plan. The most premium plan is $292 for ten users per month.
  • There are no annual contracts. Check the site for a free trial.

Visit site
Go to Radius' official website


11. NexJ

Why we chose it:

NexJ stands out in the realm of CRMs due to its deep industry knowledge, specifically tailored for financial professionals, including insurance agents.

Our favorite NexJ feature is its "Customer-Centric View," which consolidates all client information, policy details, and interaction histories into a single dashboard. This ensures that insurance agents can quickly access all relevant information when communicating with clients or assessing their coverage needs.

Also, NexJ impressed us with its "Intelligent Customer Segmentation." AI-driven analytics enables agents to categorize clients based on their preferences, behaviors, and potential value, allowing for more targeted policy recommendations and marketing campaigns.

NexJ's blend of customer-centric tools, smart segmentation, and integration capabilities makes it a sterling choice for insurance agents dedicated to elevating their client relationships and operational efficiency.


  • AI agent assistant for many finance industries, including insurance

  • Omnichannel client experience with real-time updates

  • Very revenue-driven software for sales teams

  • Insurance tools to help with many policies from single households

  • There's a call center integration


  • It can require a bit of a learning curve, but not impossible


  • To request a demo or learn about rates, visit NexJ's website.

Visit site
Go to NexJ's official website


12. VanillaSoft

Why we chose it:

VanillaSoft distinguishes itself in the CRM arena with features that resonate powerfully with the needs of insurance agents.

The "Queue-Based Lead Routing" mechanism is central to its appeal, which systematically presents agents with the next-best lead to engage, optimizing contact rates and conversions. This becomes crucial for insurance agents who need to prioritize high-potential leads without getting lost in a sea of contacts.

Another standout feature is VanillaSoft's "Auto-Dialing" capability, which boosts call productivity by automatically connecting agents to the next lead, reducing downtime between calls.

The integrated "Recording and scripting" tools offer insurance professionals an edge, enabling them to maintain compliance and adhere to best practices during client interactions.

Overall, VanillaSoft's focus on enhancing agent productivity through intelligent lead routing and streamlined calling tools positions it as an indispensable asset for insurance professionals aiming to maximize client outreach and conversions.


  • All-in-one insurance sales agent tool and CRM

  • It's a special priority-based contact management system

  • Intelligent lead routing and queuing

  • Scripting suggestions give agents the right outreach message


  • To get the most out of this, you need to take the time to learn it


  • VanillaSoft offers a 14-day free trial. Go to their homepage to learn more about prices or request a demo.

Visit site
Go to VanillaSoft's official website


13. Salesforce

Why we chose it:

Salesforce, a titan in the CRM industry, presents a compelling offering for insurance agents tailored to streamline operations and deepen client relationships.

One of Salesforce's standout features is "Einstein Analytics," a powerful AI-driven tool that offers predictive insights, helping agents forecast policy renewals, identify upsell opportunities, and gauge client churn risks.

This predictive intelligence is invaluable for insurance agents seeking to be proactive and address client needs ahead of time.

Another unique aspect is the "Financial Services Cloud," a platform specifically tailored for the financial sector, including insurance. It centralizes client profiles, policy details, and interaction histories, allowing agents to offer personalized service easily. C

coupled with its vast integration ecosystem, Salesforce ensures agents have a holistic view of each client, making policy recommendations and service more efficient.


  • Part of Salesforce's more extensive financial services package

  • Self-service tools for policyholders

  • Helps with agent-customer interactions

  • You get the Salesforce kit of marketing and sales tools


  • It's expensive


  • Salesforce Financial Services Cloud costs $150, $300, or $450 per user per month billed annually.

Visit site
Go to Salesforce's official website


14. Odoo

Why we chose it:

Odoo's comprehensive suite of business applications, including its CRM module, makes it a versatile choice for insurance agents.

What sets Odoo apart is its modularity; agents can seamlessly integrate the CRM with other Odoo apps, such as email marketing, invoicing, or website builder, to create a unified business ecosystem. This translates to a streamlined workflow for insurance professionals, from lead acquisition to policy management.

A unique feature of Odoo's CRM is its intuitive "Drag & Drop" interface for lead and opportunity management. Agents can visually track the progress of leads and deals, moving them through different stages with a simple drag.

Additionally, its "GeoIP" feature automatically detects a lead's location, assisting agents in offering localized insurance solutions and understanding regional market dynamics. 


  • Open-source CRM tool that can work for insurance sales teams

  • Lots of apps for invoicing and accounting 

  • You can create custom insurance apps to run on it 


  • Because of the pricing system, it can get expensive


  • Each app in Odoo is priced separately. For example, CRM is $30 per month, and sales tools are $15 per month. You can see them all on the website.
  • There is also an Odoo free trial.

Visit site
Go to Odoo's official website



An insurance agent is like any other modern salesperson. You get the best technology to serve you as an assistant while you focus on genuine customer relationships. 

An insurance agent CRM gives you both a detailed view of each contact and a bird's eye view of all your leads in progress. With the best CRM for insurance agencies, you cut down on dropping leads and customer churn. It's also the only communication tool you'll need to manage all interactions.

There are a lot of great winners on this list. Our takeaway is this: If you want to dip your toe in a CRM, HubSpot CRM or Zoho CRM are always top free starter choices. For larger insurance businesses, AgencyBloc or Insureio are platforms to discover.


Insurance Agent CRM FAQs

What is a CRM for insurance agents?

A CRM (Customer Relationship Management) system for insurance agents is a specialized tool designed to manage and enhance interactions with current and potential clients. It's a digital platform that consolidates client information, tracks communication history, manages policies, and even helps in lead generation. 

A CRM is a one-stop shop for insurance agents to nurture relationships, streamline their workflow, and ultimately boost sales and client satisfaction.

What is the application of CRM in insurance?

A CRM can be used in so many ways in the insurance sector. These tools help organize client data, automate tasks like policy renewals, track leads and sales progress, and provide analytics for better decision-making. 

CRMs also facilitate personalized communication with clients, ensuring they receive tailored services and recommendations based on their needs and history. This enhances the client experience and increases the efficiency and effectiveness of the insurance agents' operations.

What is a CRM agent?

In the context of insurance, a CRM agent refers to a professional who uses a CRM system to manage client relationships and sales processes. These agents leverage the CRM's tools to maintain detailed records of client interactions, follow up on leads, and handle policy details. They are adept at using technology to provide superior customer service and stay organized and efficient in their daily tasks.

What is the scope of CRM in insurance?

The scope of CRM in insurance is broad and constantly evolving. It extends beyond managing customer data only and includes areas like marketing automation, lead management, customer service, and data analytics. With the integration of AI and machine learning, CRMs can now offer predictive insights, personalized policy recommendations, and risk assessments.