13 Best Campaign Management Software Tools & Systems 2023

As the world of marketing and advertising continues to grow and change, so do the tools and software that professionals use to create and manage their campaigns. Want to stay ahead of the competitors? Then, it’s important to know the best campaign management software tools and systems currently available.

From social media to content marketing, we will take a look at the top 10 campaign management software tools currently available. We’ll provide you with a description of each software, as well as pros and cons, so you can decide which tool is right for your needs.

Marketing campaign management tools comparison chart (top 10 highest rated)

Before we get into all the details, have a quick look at our top 10 marketing campaign management tools:

What is the best campaign management software? Here’s our top 10 list:

What is the best campaign management software for your company? Well, it all depends on your specific business needs. Check out our list of top 10 software tools for better marketing and campaign management, and you’ll definitely find the one that will help lead you to better marketing results.
 

1. Hubspot Marketing (best campaign management software overall)

Hubspot is a comprehensive marketing and sales software that offers a wide range of features, including email marketing, social media management, SEO, lead generation, and more. In addition to running your marketing campaigns, HubSpot allows you to create attractive and personalized landing pages that will help improve the results of your campaigns.

Once the design is ready, this tool will help you prepare and write optimized content and share it among the right audiences. HubSpot Marketing is equipped with a variety of SEO and social suggestions for you to share content with the right audiences and drive traffic, making it one of the best marketing automation platforms. HubSpot is also excellent for creating contact forms and carrying out A/B tests that will help you develop successful lead-generation strategies.

HubSpot also features a powerful email marketing tool that allows users to prepare both static and dynamic HTML messages, schedule emails, and access contact databases. In addition to email marketing, HubSpot is quite a powerful companion for excelling on social media. The software allows users to gain valuable social intelligence and distinguish sources that bring the most qualified leads.

Pros:

• Free trial available to test the software’s features and functionality

• Powerful email and social media marketing

• Incredibly easy to create landing pages and carry out A/B tests

• Keyword tools and SEO optimization help create better content for smarter targeting

Cons:

• Extra features add up. It could be quite costly to get all the features you want.

Pricing:

HubSpot Marketing comes in four plans:

• Free plan - $0/month

• Starter - $45/month

• Professional - $800/month

• Enterprise - $3,600/month

Hubspot review

Visit Hubspot
 

2. MailChimp (best email marketing campaign manager software)

Mailchimp is a powerful email campaign marketing software that focuses on helping businesses send out highly personalized emails. It's super easy to get started with Mailchimp, as it is a cloud-based application. The tool features an intuitive interface, allowing you to create stunning emails and campaigns with drag-and-drop tools quickly. 

With Mailchimp, you can send personalized email newsletters, follow-up emails, surveys, and even landing pages. Additionally, Mailchimp offers comprehensive segmentation and automation capabilities that allow users to personalize the emails they send out. It also features a powerful analytics suite that shows you how to reach more customers and better measure your campaign performance.

What email marketers love the most about Mailchimp is the A/B testing feature that allows you to test different variables, such as your subject line, name, content, or send time. You can test one variable with up to three variations. For example, you can test three subject line variations to see what type of content performs best. This feature allows you to develop a winning email marketing strategy based on the click rate, open rate, and total revenue of the different tests.

Mailchimp offers one free plan and three paid plans that give you access to the Marketing platform. You can simply choose a pricing plan that fits your needs, budget, and audience size. Even with the free account, you can have 2,000 subscribers, which is a considerable amount, especially if you're a small business.

The free plan is ideal for small companies and solopreneurs. You'll get access to all the essential marketing features to grow your small business, like segmentation, tags, surveys, behavioral targeting, templates, landing pages, pop-up forms, single-step automation, basic reporting, and integration with over 200 apps. 

Pros:

• Intuitive interface

• Easy to use drag & drop tools for creating emails and campaigns

• Comprehensive automation capabilities

• Powerful analytics suite

• A/B testing feature to see what works best 

• Very generous free plan

Cons:

• High costs for larger businesses or those who require sophisticated features.

• Limitations on data usage with the free account. 

Pricing:

Mailchimp pricing plans vary based on the number of contacts in your list. The following pricing is for 2,500 contacts.

• Essentials - starts at $34/month

• Standard - starts at $59/month

• Premium - starts at $299/month (unlimited plan)

The free plan is available for up to 2,000 contacts.

Mailchimp review 

Visit Mailchimp 
 

3. ActiveCampaign (excellent campaign management CRM)

ActiveCampaign is an all-in-one email marketing, automation, and customer relationship management (CRM) platform. It's designed to help you segment your audience, create personalized campaigns and automated workflows, and track the performance of all types of marketing campaigns.

ActiveCampaign is one of the best email campaign management software for small businesses, boasting over 150,000 small businesses which use this platform. ActiveCampaign also has solutions for e-commerce, B2B and B2C, meaning it’s quite flexible as a business software. 

Regarding specific industries, ActiveCampaign positions itself as a great choice for online social media management for bloggers and influencers, as well as for agencies, real estate, travel and hospitality companies.

This CRM campaign manager offers an intuitive drag-and-drop interface that lets you quickly set up complex campaigns and complex automation. It also features powerful segmentation options that target specific users based on their behaviors, preferences, and interests.

ActiveCampaign has a range of automation capabilities that make it easy for users to create personalized campaigns. You can set up one-time emails or automated workflows triggered by user activity or other criteria. Additionally, you can easily integrate this CRM campaign management software with your website or app and track user activity on each page.

ActiveCampaign also has powerful analytics capabilities that give you insights into how successful your campaigns are. You can track opens, clicks, conversions, revenue, and more to gain valuable insights into how to optimize your future campaigns.

Pros:

• Intuitive drag-and-drop interface

• Advanced segmentation capabilities

• Powerful automation features

• Detailed analytics and reporting

• Integrates with a wide range of apps and services 

Cons:

• Limited support for smaller businesses or those on the lower plans

Pricing:

ActiveCampaign offers the following plans:

• Lite - starts at $9 per month billed annually

• Plus - starts at $49 per month billed annually

• Professional - starts at $149 per month billed annually

• Enterprise plan - the price is available upon inquiry

Visit ActiveCampaign 
 

4. monday.com (great campaign and project management software)

monday.com is a project management and collaboration software that helps teams create campaigns and manage projects with ease. It features an intuitive drag-and-drop interface, real-time updates, notifications, and collaboration tools to keep everyone on the same page.

You can use monday.com as a simple task manager or take advantage of its more advanced features to manage complex projects. It also has a range of integrations with popular apps and services like Gmail, Slack, Zoom, and more that make it easy to stay connected and get things done.

The main focus areas for Monday.com are workflow efficiency and supporting the team and departmental alignment, making it one of the best CRM tools for marketing. Additionally, the project management tool makes tracking project statuses simple for all team members by analyzing and displaying work in a logical, intuitive manner. In the meantime, Monday.com ensures that everyone is aware of the duties and responsibilities for which they are currently responsible.

In addition, this project management tool stands out for its flexible automation. On monday.com, you can do everything from informing your colleagues of your status to moving things through a workflow. Because the program is designed to prevent manual entry errors, you can stop worrying about repetitive tasks and focus on work that really drives growth.

When it comes to campaign management, monday.com offers several powerful tools that make it easy to create campaigns from scratch or use templates to get started quickly. You can easily track progress and performance, assign tasks to specific team members, and stay on top of deadlines with its visual project boards.

Additionally, monday.com has robust analytics capabilities, so you can measure the success of your campaigns and make more informed decisions.

Pros:

• Simple and constant monitoring

• A platform that can be fully tailored to your needs

• Easy and convenient campaign and project management

• Features 30+ integrations

• Excellent for reporting and analytics

• Free forever plan is available

Cons:

• Some users find the project boards to be a bit confusing at first 

Pricing:

Monday.com offers multiple plans based on the number of team members:

• Individual marketer - free version for up to two team members

• Basic marketer - $11 per user/month

• Standard marketer - $14 per user/month

• Pro marketer - $22 per user/month

• Enterprise marketer - available upon request

monday.com review

Visit monday.com 
 

5. Salesforce (top CRM for marketing, sales, and customer support)

Salesforce is a leading cloud-based CRM software platform that enables sales and marketing teams to manage their relationships with customers. With its powerful features, Salesforce helps companies better understand customer behavior, optimize interactions throughout the entire customer lifecycle, and make data-driven decisions.

Salesforce is one of the first and still among the best CRM software on the market. It is more than a highly customizable contact management system but is an entire suite of business SaaS to help with everything from marketing to sales to customer service. 

The Salesforce platform helps sales reps with every step of the sales process and the larger business process. It’s a top CRM system for any company size, but especially for large businesses. When it comes to sales software companies, Salesforce has a range of functionalities and automation to satisfy your business needs, and what’s more, every functionality is quite user-friendly. 

In terms of campaign management capabilities, Salesforce enables you to manage campaigns from start to finish. With its advanced analytics capabilities, you can create and launch campaigns, track performance, optimize budget allocation for maximum ROI, and measure success in real-time.

In addition, Salesforce’s marketing automation tools allow you to build personalized customer journeys that are tailored to each person’s needs. You can also create targeted campaigns based on customer segmentation and tailor content to each person’s preferences.

Pros:

• Powerful marketing automation tools

• Advanced analytics capabilities 

• Integrates with other business software

• Highly customizable and easy to use

• Comprehensive customer support services 

Cons:

• Pricing plans can be quite expensive for smaller businesses 

• Occasional glitches in some of the features 

Pricing:

As one of the most advanced CRM software solutions, Salesforce offers several plans:

• Marketing Cloud Basic - $400 per month

• Marketing Cloud Pro - $1,250 per month

• Marketing Cloud Corporate - $3,750 per month

Salesforce review 

Visit Salesforce
 

6. Zoho Campaigns (excellent email marketing campaign tracking software)

Zoho Campaigns is a comprehensive and easy-to-use email marketing platform that helps you create, send, and track campaigns in one place. With its intuitive user interface, drag-and-drop features, and robust analytics capabilities, Zoho Campaigns is a powerful tool for creating engaging email campaigns.

With Zoho Campaigns, you can create responsive designs, customize messages to match your brand voice, deliver emails that subscribers actually want to see in their inboxes, trigger automated workflows based on customer behavior, and connect with new customers—all without any headaches.

You can use Zoho to segment your contact list and target specific people with personalized messages. It also allows you to monitor open rates, clicks, and other key metrics in real-time. Plus, its powerful analytics engine helps you identify trends in customer behavior so that you can optimize campaigns for maximum effectiveness.

Of course, like all other reliable marketing tracking tools, Zoho Campaigns comes with the A/B testing feature. This will allow you to take the guesswork out of your campaign's content by testing in real-time which version of your campaign performs best with your audience.

Last but not least, Zoho Campaigns comes with a very powerful and advanced email automation feature that allows you to automate workflows and drip series to deliver targeted and consistent messages. You'll be able to take your email marketing campaigns to the next level with drag-and-drop workflows, contact path tracing, and autoresponders. And you can do all of this at a great price!

Pros:

• Intuitive user interface 

• Drag and drop features 

• Robust analytics capabilities 

• A/B testing feature 

• Advanced email automation capabilities 

• Affordable pricing plans + forever free plan available

Cons:

• The software is suitable only for email marketing campaign management

Pricing:

Zoho Campaigns plans vary based on the number of contacts. Here is the pricing for up to 2,500 contacts:

• Forever free plan - up to 2,000 contacts

• Standard plan - starts at $12.75 per month

• Professional plan - starts at $21.75 per month

Visit Zoho Campaigns
 

7. Mindmatrix (best marketing campaign software for social media and sales promotion)

Mindmatrix is a software that offers an integrated platform for social media campaigning, sales promotion, PRM, direct sales, marketing automation, channel enablement, and market asset management.

An all-in-one marketing automation platform that provides a comprehensive suite of tools, Mindmatrix helps you create, deliver, and measure campaigns across multiple channels. This tool allows you to manage your content easily, send emails and newsletters to customers, promote your business through social media platforms, sell products directly, and create automated workflow charts.

You can also use Mindmatrix to create surveys, polls, and other forms of feedback that can help you get valuable customer insights. Plus, its powerful reporting tools make it easy to track the performance of your campaigns over time.

What makes Mindmatrix one of the best-rated marketing campaign tools is an intuitive user interface and a powerful analytics engine that gives you deep insights into customer behavior and helps you optimize campaigns for maximum ROI. 

It also provides tools to segment customers based on demographics, interests, behaviors, and other criteria. And with automated workflows, you can quickly create personalized experiences for your customers.

Mindmatrix allows you to construct a solid brand and market it to various people to appeal to larger numbers and achieve your sales team goals. It is excellent for campaign management as its detailed reporting and analytics tools give you full visibility into the lead-to-revenue journey, content usage, and effectiveness of each campaign. 

Pros:

• Powerful analytics engine 

• Simple user interface 

• Automated workflows and customer segmentation tools 

• Ability to construct and promote brands 

• Detailed reporting and analytics tools 

Cons:

• Not suitable for all types of businesses due to its limited features 

Pricing:

The pricing for Mindmatrix is not displayed on the website. The vendor offers custom pricing for their software and it is available upon request.

Visit Mindmatrix
 

8. Adobe Campaign (excellent content and digital assets campaign management platform)

Adobe Campaign is a powerful and comprehensive campaign management platform that provides marketers with the tools they need to create, manage, execute and track campaigns across multiple channels.

This software offers an easy-to-use content management system, digital asset management capabilities, and marketing automation that responds to customer interactions automatically. With these features combined, you can streamline easily, measure, and improve your future marketing campaigns - both traditional and digital.

Adobe Campaign allows you to build complex customer journeys by combining its wide range of features, such as segmentation, targeting, and personalization. You can also use its drag-and-drop workflow builder to create automated customer journeys without any coding experience quickly.

OpenCampaign allows you to easily create and manage personalized online and offline marketing campaigns, as well as evaluate your cross-channel campaign performance. With its 360° customer view feature, you can see how customers interact with your brand across different channels.

You can use this multi-channel marketing tool to design emails using templates, create multilingual email variations, and predict subject lines to attract the target audience. It also sends you personalized push notifications, in-app messages, SMS, and more.

Adobe Campaign also provides powerful marketing analytics tools to measure the performance of campaigns over time. Adobe Campaign offers customizable report templates, such as campaign performance and campaign expenses in the form of dashboards.

Pros:

• Wide range of features, including segmentation, targeting, and personalization. 

• Customizable report templates such as campaign performance and campaign expenses. 

• Drag-and-drop workflow builder for creating automated customer journeys. 

• 360° customer view feature to track how customers interact with your brand across different channels. 

• Predictive subject lines and multilingual email variations for improved marketing campaigns.

Cons:

• The user interface can be a bit intimidating to non-technical users. 

• Not suitable for smaller businesses due to its high cost. 

Pricing:

The pricing for Adobe Campaign is not displayed online, and it is available upon request.

Visit Adobe Campaign
 

9. Aristotle Campaign Manager (best political campaign manager for political and non-profit fundraisers)

Campaign Manager™ is Aristotle’s award-winning, cloud-based CRM platform designed by campaign veterans for political and non-profit fundraisers and treasurers.

What makes Aristotle one of the best political campaign software is the fact that it’s the only campaign three-in-one product for compliance, fundraising, and preparing and submitting accounting and other business reports. This tool eliminates the need to maintain different databases or migrate customer data into a separate filing product, as it combines Aristotle’s CM5, 360, and CompleteCampaigns™ software-as-a-service (SaaS).

Aristotle's political campaign management software features enhanced dashboards that allow the user to get important insights for their campaign and make strategic decisions. It also allows them to track donation history, limits, communications, and giving potential plus much more.

This political fundraising software also offers powerful reports that allow users to segment and target with precision using their data or one of the dozens of standard reports built for political accountants and fundraisers. It also has rich databases, including landline and mobile phone numbers, email, grassroots & advocacy, and international and specialty data.

Pros:

• Excellent 24/7 support.

• Free demo available.

• Enhanced dashboards to get real-time insights into your campaign.

• Powerful reports that allow users to segment and target with precision.

Cons:

• May not be suitable for small campaigns due to high cost.

Pricing:

The pricing for Aristotle Campaign Manager is not displayed online, and it is available upon request.

Visit Aristotle Campaign Manager 
 

10. Drip (good email campaign management system for e-commerce and DTC businesses)

Drip is a powerful marketing automation platform with features that enable e-commerce and DTC businesses to create campaigns, automate emails, customize forms, and manage targeted audiences. With this top campaign management software, you can track customer journeys from start to finish in the same place. It also allows users to personalize email campaigns on a one-to-one basis.

This is one of those online campaign tools that allows you to track exactly how someone has interacted with your brand through direct integrations to popular stores like Shopify. This data can then be used to inform what type of emails marketings you can run on your customers. Drip's enhanced marketing automation and workflow split testing are valuable tools for e-commerce and DTC businesses of all sizes.

Drip also offers extensive features such as building forms & popups, SMS workflows, segmentation and personalization, and insights and guidance. 

Pros:

• Free trial is available.

• Direct integrations to popular stores like Shopify.

• Enhanced marketing automation and workflow split testing.

• Powerful analytics dashboard to track performance metrics. 

Cons:

• The tool can be expensive for a small e-commerce business.

Pricing:

Before signing up for Drip, all users can sign up for a free 14-day trial. Drip's pricing structure depends on the number of contacts in your email list. The pricing starts at $39/month for 2,500 contacts.

Visit Drip 
 

11. Resulticks (travel and hospitality omnichannel campaign management software)

Resulticks is an omnichannel campaign management system designed specifically for travel and hospitality businesses. This online tool helps brands unify customer data across multiple channels, create targeted campaigns, and easily track the performance of their marketing efforts.

Resulticks includes features such as multi-step journeys, rules-based segmentation, advanced analytics dashboards, real-time reporting, and automated campaign optimization. It also integrates with existing customer databases, allowing businesses to better understand their customer profiles, segment customers based on different criteria, and analyze the performance of their campaigns.

With Resulticks, brands can harness their data to create smarter communication campaigns and make more informed business decisions with the help of its powerful AI-driven big data cloud solution - an industry leader that's won multiple awards. The software features a robust audience data platform that allows users to collect data, turn it into impactful insights, and use those insights to maximize growth.

Resulticks is packed with other features that allow users to deliver tailored offers on the right channel at the right time, carry out customer lifecycle management efficiently, and enable targeted cross-selling and upselling efforts. In addition, with Resulticks users will be able to maximize marketing campaign outcomes with lookalike targeting and individualized user experience.

Pros:

• Advanced analytics dashboards that help brands easily track marketing performance.

• Integrates with existing customer databases for a deeper understanding of customers.

• Real-time reporting to track campaign performance in real time.

• Automated campaign optimization for more efficient marketing.

Cons:

• Not suitable for all types of businesses due to its specific features.

Pricing:

Resulticks does not provide pricing information on its website, and it is available upon request.

Visit Resulticks
 

12. Mautic (excellent open source campaign management software)

Mautic is a powerful open source campaign management software that can be used to create, launch, and track marketing campaigns. It helps marketers build personal relationships with customers by creating targeted customer profiles and automating the entire process of managing customer engagement.

Mautic offers a supreme level of integration, as well as extensive audience understanding in order to build stronger connections with your clientele. The open-source code is available for small and large businesses looking for marketing automation software solutions.

What users truly appreciate about Mautic is the amazing UI/UX design and the fully customized user dashboard that allows you to choose the data that's most important to you. A well-thought and simple design allows any team member to be efficient and informed.

In addition, the intuitive drag-n-drop landing page and email builder allows users to tailor their emails and website or landing pages to perfection. Mautic allows you to showcase stunning images, videos, and text in attractive webpages or email campaigns that will draw customers’ attention.

Finally, Mautic's open source platform guarantees that the dozens of marketing tools it already integrates with are continuously being updated.

Mautic is a great choice for businesses looking for a free yet powerful solution for their marketing efforts. It's perfect for startups and small businesses looking to get their campaigns off the ground quickly.

Pros:

• Free, open-source platform.

• Intuitive user interface for ease of use.

• Drag and drop email/landing page builder.

• Integrates with dozens of marketing tools and platforms.

Cons:

• The software may not be suitable for tracking complex campaigns.

Pricing:

Mautic is open source software that is free to use.

Visit Mautic
 

13. Marketing Creatio (best marketing management software for lead nurturing)

Marketing Creatio is a comprehensive marketing automation solution that provides powerful features to help businesses manage and nurture their leads. The software offers an intuitive user interface, drag-and-drop tools, and comprehensive analytics to help users optimize their campaigns for better results. With Marketing Creatio, marketers can easily track, measure, analyze, and report on their marketing efforts.

With Marketing Creatio, marketers are given a degree of freedom to tailor and improve their digital marketing campaigns. This powerful solution offers automated strategies, lead management workflows and complete insight into customer profile data in order to boost efficiency. Not only that, but it also provides no-code tools which give users the ability to craft unique applications with ease for maximum customizability.

What makes this the best marketing management software for lead nurturing is that it allows users to create all-around customer knowledge, build target segments quickly, handle marketing campaigns across multiple channels, increase lead generation and boost conversion rates.

Marketing Creatio provides comprehensive functionality for email marketing, website behavior tracking, marketing resource management, team collaboration and productivity, and a wide range of other advanced features. Users can additionally extend the core Marketing Creatio capabilities with a variety of solutions and add-ons, available on the Creatio Marketplace.

Pros:

• Intuitive user interface with drag-n-drop tools.

• Comprehensive analytics and reporting features.

• No-code tools for maximum customizability.

• Extend core capabilities with a variety of solutions and add-ons from the Creatio Marketplace.

Cons:

• The tool has a slight learning curve at the beginning.

Pricing:

Marketing Creatio offers its users a free trial. However, the users have to contact their team for pricing information.

Visit Marketing Creatio

What is campaign management software & what does it do?

Campaign management is the process of planning, executing, and monitoring digital marketing campaigns. The goal of campaign management is to drive customer engagement and conversions. 

Campaign management in marketing entails a lot of responsibilities, from market analysis and customer segmentation to email marketing and campaign creation. And once the campaign is up and running, you'll need to monitor its performance, execute on it flawlessly, and track its effectiveness.

However, with the help of campaign management software, businesses can automate repetitive tasks, such as email marketing, social media postings, and targeted ads. This allows businesses to free up time and resources and focus on more important tasks, such as strategy and creativity. 

Campaign management software is a tool that helps simplify and automate the process of creating, managing, and measuring marketing campaigns. It provides marketing teams with features such as task management, contact management, workflow automation, reporting and analytics, and more.

With campaign marketing platforms, businesses can save time and money by streamlining the process of creating and managing marketing campaigns. Additionally, they can track the performance of their campaigns and measure their ROI (return on investment).

With the right campaign management and marketing tools, you can understand your target audience and position your brand and messaging to deliver better products and services. Here are a few other benefits of using marketing automation tools:

• Save time. A campaign management tool allows you to launch, schedule, coordinate, and monitor your marketing campaigns across multiple channels. It also helps avoid mistakes and errors and breaks down your campaign into smaller tasks.

• Track efficiency. You can track the performance of your marketing campaigns and analyze your results to understand what's working and what's not. Additionally, you can use A/B testing to measure the probability of success between different campaigns. 

• Personalization and customization. With campaign management software, you can target your audience more effectively and personalize your marketing messages. Additionally, you can create different versions of your campaigns to test which ones work best for your target audience.

Which marketing campaign management software is best for me? Key takeaways

Choosing the right marketing campaign management software is a critical decision for any business. Each tool will have different features and pricing structures to fit your needs, so it's important to do your research before selecting one. To help you out, we've highlighted 10 of the top campaign management systems available on the market today. 

Whether you're looking for a tool that is suitable for small campaigns or an integrated software-as-a-service provider, there are options out there to meet your needs. 

Before making a decision, consider your budget and the features you're looking for in a campaign manager tool. Research each of these products thoroughly and speak with their customer support team to make sure they are the right fit for your business.