Best Hootsuite Alternatives 2023 (Top 16 Similar Competitors)
Introduction
Hootsuite is one of the oldest names in social media management software. But for some reason or another, you’re looking for something better than Hootsuite tout suite.
Whether you’ve been using Hootsuite a long time and are ready to jump ship, or you’re new to social media management tools and just want information, you’re in good hands. This article breaks down the best Hootsuite alternatives. We look at features and prices. But we also dig into who each social media management tool is best suited for.
Before we dive into the list of Hootsuite competitors, a bit more on social media management.
What is social media management?
Social media management tools similar to Hootsuite help with your brand’s social media presence. They consolidate into one user interface all your online profiles from many social networks. These include Facebook Pages, Facebook Groups, Twitter, LinkedIn, Instagram, Google My Business, and more.
These tools curate content and organize it in a content library. You can manage social media activities. Like scheduling posts on content calendars. You can engage with fans and followers in one dashboard. There are automation tools, analytics, and social listening features.
Social media management is a huge part of online digital marketing. Whether you are spreading brand awareness or running an ecommerce store, social media platforms are the place to be. Great content marketing is delivering the goods to your fans on their turf, like Instagram or Twitter. The best social media management tools streamline planning, designing, scheduling and publishing your marketing content. And it offers you and your team members analytics as well as forecasting.
Choosing the right alternative to Hootsuite
Some Hootsuite competitors cover all these features. Other apps like Hootsuite are geared for something specific. That may be a niche like automated scheduling or content marketing. Or for a single social media platform, like only for LinkedIn.
Some apps have premium versions that cost more than Hootsuite. Then there are free alternatives to Hootsuite. Often a social media management premium package will offer a free trial.
Top 10 Hootsuite competitors with similar products
Here are the apps like Hootsuite that we think are the best options. Although they are all fairly similar, some will be better suited to your circumstances than others so read more about each option in the sections below.
Product | Best for | Pricing* | Website |
Buffer | Overall | $12 | |
Agorapulse | $79 | ||
Sendible | Most similar | $24 | |
Sprout Social | Marketing | $99 | |
SocialPilot | $25 | ||
SocialOomph | Free | $15 | |
eclincher | $59 | ||
Zoho Social | Cheaper | $10 | |
Post Planner | Cheaper/Budget | $3 | |
Later | $7.50 |
*Prices shown are for the cheapest plan, not including free plans. Prices are mostly monthly rates billed annually. For specific pricing details see sections below.
Here’s our full list of the best Hootsuite alternatives 2023:
Here are the top 16 best alternatives to Hootsuite. Most of these social media management platforms have several paid plans. Some of them have free plans. Here we break them down based on several factors, like who each platform is best for. We also list their social media management features.
Buffer (best Hootsuite alternative overall)
Buffer is best for:
Individuals
Startups
Small businesses
Social media marketing
Team collaboration
Small agencies
Features
Content creation
Calendar
Scheduling tools
Tailored posts
First comment
Shop grid
Reminders
Analytics
Audience demographics
White label reports
Scheduling recommendations
URL shortener
Mobile apps
Pricing
Buffer Publish has 4 pricing plans:
Free plan for 1 user with 3 social accounts
Pro plan is $12 per month billed annually for 1 user with 8 social accounts
Premium plan is $56 per month billed annually for 2 users with 8 social accounts
Business plan is $85 per month billed annually for 6 users for 25 social accounts
Buffer Analyze has 2 pricing plans:
Pro plan is $28 per month billed annually for 8 social accounts
Premium plan is $40 per month billed annually for 10 social accounts and more advanced features
Buffer offers 14-day free trials for Publish and Analyze.
Agorapulse
Agorapule is best for:
SMBs
Large teams
Large businesses
Enterprise
Content marketing
Agencies
Customer support
Features
Unified inbox
Automated inbox assistant
Contact profile data
Ad comment management
Custom inbox filters
Scheduling tools
Evergreen automatic reposting
Bulk post uploading
Shared calendar with clients
Brand related search result data
Team collaboration tools
Analytics and reports
Audience insights
Interaction histories
Chrome extension
Mobile apps
Pricing
Agorapulse has 4 price packages:
Medium plan is $79 per month billed annually for 2 users with 10 social profiles
Large plans is$159 per month billed annually for 4 users with 25 social profiles
X-Large plan is $239 per month billed annually for 8 users with 40 social profiles
Enterprise plan is $399 per month billed annually for 20 users with 60 social profiles
Agorapulse offers a 28-day free trial.
Sendible (most similar to Hootsuite)
Sendible is best for:
Startups
Small businesses
Agencies
Brands
Ecommerce
Influencers
Digital marketing
Features
Single dashboard
Automatic sentiment analysis
Brand monitoring
WordPress integration
White label reporting and interfaces
Content tailoring
Social media scheduling
Shared calendars
RSS feeds
Content curation suggestions
Canva templates
Team collaboration tools
Analytics
Social listening
Mobile apps
Pricing
Sendible has 4 pricing plans:
Starter plan is $24 per month billed annually for 1 user with 12 social media profiles
Traction plan is $84 per month billed annually for 3 users with 48 social media profiles
Growth plan is169 per month billed annually for 7 users with 105 social media profiles
Large plan is $254 per month billed annually for 12 users with 192 social media profiles
Sendible offers a 14-day free trial.
Sprout Social (good Hootsuite alternative if you want great marketing)
Sprout Social is best for:
Startups
SMBs
Large businesses
Enterprise
Marketing teams
Large non profits
Higher education
Customer support
Features
Onboarding toolset
Social media marketing tools
Custom automated workflows
Team collaboration
Smart inbox
Chatbot builder
Social CRM
Publishing and scheduling tools
Analytics
Competitor analytics
Paid and organic marketing campaigns
Social listening
URL shortener
Mobile apps
Pricing
Sprout Social has 3 pricing plans:
Standard plan is $99 per user/month for 5 social profiles
Professional plan is $149 per user/month for 10 social profiles
Advanced plan is $249 per user/month for 10 social profiles and more advanced features
Sprout Social offers a 30-day free trial.
SocialPilot
SocialPilot is best for:
Individuals
Small teams
Startups
Small businesses
Social media marketing
Digital marketing
Features
Social inbox
Facebook Ads tools
Social media scheduling
Bulk scheduling
Social media calendar
Content curation
Customizable content for social platforms
Canva design tools
RSS feeds
Team management
Client management
Analytics
Mobile apps
Pricing
SocialPilot has 4 pricing plans:
Professional plan is $25 per month billed annually for 25 social media accounts
Small Team plan is $41.66 per month billed annually for 50 social media accounts
Agency plan is $83.33 per month billed annually for 100 social media accounts
For Enterprise plan contact SocialPilot
SocialPilot offers a 14-day free trial.
SocialOomph (best free alternative to Hootsuite)
SocialOomph is best for:
Individuals
Team members
Bloggers
Social media managers
Startups
Small businesses
Agencies
Features
Social media scheduling
Team collaboration
RSS feeds
Blog posts
Post queues
IFTTT tools
Bulk uploading
Self destructing posts
Post flood control
WordPress tools
Pricing
SocialOomph has 4 pricing plans:
Free plan is for 1 social profile
Advanced plan is $15 per month or $162 annually for 1 social profile
Professional plan is $25 per month or $270 annually for 10 social profiles
Business plan is $55 per month or $594 annually for 20 social profiles
SocialOomph offers a 30-day free trial on the Business plan.
eclincher
eclincher is best for:
Individuals
Startups
SMBs
Team collaboration
Ecommerce
Social media marketing
Features
Content curation
Media library
Publishing and scheduling tools
URL shortener
Canva integration
Auto posting
Shuffle and copy posts
Unified social inbox
Social media monitoring tools
RSS feeds
Social media analytics
Google analytics support
Chrome extension
Mobile apps
Pricing
eclincher has 3 pricing plans:
Basic plan is $59 per month for 1 user with 10 social profiles
Premier plan is $119 per month for 3 users with 20 social profiles
Agency plan is $219 per month for 6 users with 40 social profiles
eclincher offers a 14-day free trial.
Zoho Social (cheaper alternative to Hootsuite if you’re on a budget)
Zoho Social is best for:
Individuals
Startups
Small businesses
Agencies
Digital marketing
Features
Publishing calendar
Content queues
Bulk schedule
Listening dashboard
In-line DMs
Real-time engagement tools
Team collaboration tools
Analytics
Custom reports
Chrome extension
Mobile apps
Pricing
Zoho Social has 5 pricing plans:
Free plan is for 1 user and 1 social channel
Standard plan is $10 per month billed annually for 2 users with 1 brand*
Professional plan is $25 per month billed annually for 3 users with 1 brand*
Agency plan is $200 per month billed annually for 5 users with 10 brands*
Agency Plus plan is $300 per month billed annually for 5 users with 20* br
*A brand is one social media profile that can be used across all of Zoho Social’s 7 supported social media channels. EG: 1 brand = 7 social media accounts
Post Planner
Post Planner is best for:
Individuals
Small teams
Startups
SMEs
Non-profits
Grassroots organizations
Features
Content curation
Hashtag and RSS monitoring
Content performance predictor
Automated publishing calendar
Post optimization for different social platforms
Auto recycling best content
Single dashboard
Real-time post editing
Performance metrics
Team collaboration
Pricing
Post Planner has 3 pricing plans:
Starter plan is $3 per month billed annually for 1 user with 3 social accounts
Love plan is $9 per month billed annually for 1 user with 10 social accounts
Guru plan is $19 per month billed annually for 5 users with 25 social accounts
Later
Later is best for:
Individuals
Small teams
Startups
SMBs
Digital marketing
Influencers
Features
Schedule posts
First comments
Drag and drop calendar
Post previews
Instagram story creators
Intuitive calendar scheduling
Media library
Unified dashboard
Team collaboration tools
Auto reposting user uploaded content
Hashtag help
Analytics
Chrome extension
Mobile apps
Pricing
Later has 4 pricing plans:
Free plan for 1 user with 1 social set*
Starter plan is $7.50 per month billed annually for 1 user with 1 social set*
Growth plan is $12.50 per month billed annually for 3 users with 1 social set*
Advanced plan is $25 per month billed annually for 6 users with 1 social set*
*A social set is 1 social profile across all supported social media platforms.
Additional users can be added to each plan for an extra $5 per month.
Additional social sets can be added to the Starter plan for an extra $9 per month; to the Growth plan at $15 per month; and to the Advanced plan at $30 per month
More good Hootsuite alternatives with niches
Here are more good alternatives to Hootsuite that have specific niches. Many of these social media management platforms do not cover all the same features as Hootsuite. Some help you curate content, others are good for advance scheduling. Some help with blogging, others just for tweets.
Social Blade (good Hootsuite alternative if you want good analytics)
Social Blade is best for:
Individuals
Analytics teams
Content creators
Live streamers
Brands
Influencers
YouTubers
News and media
Features
Social media analytics
Video ranking tools
Find influencers tools
Social channel growth
Social trend monitoring
Reports
Partnership and consulting services
Pricing
Social Blade has 5 pricing plans:
Free plan
Bronze plan is $3.34 for 15 favorite slots per platform
Silver plan is $8.34 for 25 favorite slots per platform
Gold plan is $33.34 for 100 favorite slots per platform
Platinum plan is $83.34 for 500 favorite slots per platform
Quuu (good Hootsuite alternative if you want good content curation)
Quuu is best for:
Content curators
Individuals
Small teams
Startups
SMBs
Brands
Features
Social media scheduler integrations
Content curation
Content suggestions
Social media marketing tools
SEO help
Social media sharing
RSS feeds
Pricing
Quuu has 3 pricing plans:
Free plan for 1 social profile
Pro plan is $19 per month for 10 social profiles
Business plan is $50 per month for 100 social profiles
SocialChief (good Hootsuite alternative if you need a simple scheduler)
SocialChief is best for:
Individuals
Small teams
Startups
Small businesses
Agencies
Social media marketing
Features
Unified social media accounts
Customizable daily posting times
Content queues
Unlimited posts
Analytics
Posting history
Pricing
SocialChief has 3 pricing plans:
Free plan for 3 social media profiles
Pro plan is $19 per month or $190 per year for 10 social media profiles
Team plan is $49 per month or $490 per year for unlimited social profiles
SocialChief offers free trials for the Pro and Team plans.
CoSchedule (good Hootsuite alternative for blogging)
CoSchedule is best for:
Social media managers
Team leaders
Small businesses
Large businesses
Startups
Marketers
Bloggers
Features
Blog calendar
Social media post calendar
Bulk scheduling
WordPress integration
Audience growth tools
Real-time marketing calendar
Social media management
Custom views
Automated team workflows
Asset and file management
Team progress tracking
Chrome extension
Mobile apps
Pricing
CoSchedule has 3 pricing plans:
Blog Calendar plan is $14 per user per month billed annually
Marketing Calendar plan is $29 per user per month billed annually
For Marketing Suite prices contact CoSchedule
Tailwind (good Hootsuite alternative for Pinterest and Instagram)
Tailwind is best for:
Individuals
Small teams
Startups
Ecommerce
Brands
Influencers
Agencies
Enterprise
Features
Smart scheduling
Hashtag finder
Visual content planners
Landing page creator
Browser extensions
Pinterest boards and lists tools
Content curation
Tailwind Tribes for connecting with content creator
Influencer discovery tools
SmartLoop seasonal resharing
Automatic content rescheduling
Analytics
Integrated Google Analytics
Monitoring and social listening
Mobile apps
Pricing
Tailwind has 2 pricing plans:
Pinterest Plus plan is $9.99 per month billed annually for 3 users with 1 Pinterest profile
Instagram Plus plan is $9.99 per month billed annually for 3 users with 1 Instagram profile
Tailwind offers add-ons:
SmartLoop starts at $4.99 per profile per month
Tailwind Tribes starts at $4.99 per profile per month
TweetDeck (good Hootsuite alternative for Twitter)
TweetDeck is best for:
Individuals
Small teams
Startups
Twitter accounts
Features
Twitter interface with customizable columns
Multiple Twitter profile management
Twitter activity monitoring tools
Advanced searching and filtering tools
Advanced features for notifications
Advanced trending tools
Team collaboration management
Pricing
TweetDeck is free.
What are the best Hootsuite free alternatives?
The 10 best free alternatives to Hootsuite are:
Buffer Publish
The free plan from Buffer only includes its social media management tools for team collaboration and content planning, to schedule posts and publish them. It’s good for an individual user and lets you manage 3 social media profiles.
SocialOomph
The SocialOomph free plan is only for 1 user to manage one social media account. There is no team collaboration. You do get unlimited posts with all the basic content posting features. There is a limit to 3 posts per hour. You also get free support.
Zoho Social
Zoho offers a free version of Zoho Social for a single user. It gives you 1 brand to be used across 7 social media platforms. There is also a URL shortener and a browser extension.
Later
The free version of Later is good for 1 user forever. It gives you 1 social set, which is one social media profile used across Zoho Social’s 4 supported social media platforms.
Social Blade
Anyone can use the basic Social Blade website for free. This gets you basic analytics on the social media profiles supported by Social Blade. You are limited by the number of searches and data history. There will also be ads when using the free service.
Quuu
Quuu has a free plan for 1 user to manage 1 social media profile. You are limited to only 6 content suggestions per day. There is access to 1 social media sharing pod. You also get RSS feeds.
SocialChief
The SocialChief free plan is good for 3 social media profiles. You get unlimited scheduled posts. The posting history is limited to 30 days. You also get support through their Slack channel and live chat.
TweetDeck
TweetDeck is always free. All you need is a Twitter profile. Then you go to the TweetDeck website from the same computer where you are logged into your Twitter account.
Blog2Social
Blog2Social is a Hootsuite alternative for connecting your WordPress to other social media networks. It has basic publishing and scheduling features and analytics. The free plan is for 1 user and works for 1 social media account per network.
RecurPost
RecurPost is a good alternative to Hootsuite. It offers content curation, scheduling tools and analytics. The RecurPost free plan is good for 3 social media accounts and 100 recurring updates.
Which of the alternatives to Hootsuite is a good choice for you?
So which of the best Hootsuite alternatives is right for you? If you’re an individual looking to try a free alternative to Hootsuite, you’ve got some good options. Buffer, SocialOomph and Zoho Social are good places to start. These are also good platforms if several team members need to collaborate and you’re still on a budget.
When it comes to the more robust platforms similar to Hootsuite, Agorapulse, Sendible and Sprout Social are popular names. You get a lot of the best Hootsuite tools, especially with the premium packages.
Hopefully you’re closer to picking the best Hootsuite competitor. It’s time you stop reading and start posting some great social content.
