Best HubSpot Alternative: 10 Similar HubSpot CRM Competitors

Last Updated:Monday, November 27, 2023

HubSpot: You all know the name. It’s a top player in the inbound marketing game. But are there any excellent HubSpot competitors out there?

We’ve rounded up a list of the best HubSpot alternatives. The list comprises other well-known brands in the CRM scene, as well as some newer names to the game. We’ll go over and compare their pricing plans, their features, and point out which vendor is best for which area in things like cheaper HubSpot replacements, free alternatives to HubSpot, and more.


Top 10 HubSpot competitors with similar products

Here are the companies like HubSpot that we think are the best options. Although they are all fairly similar, some HubSpot competitors will be better suited to your circumstances than others, so read more about each option in the sections below. So let’s take a look at the HubSpot competition.

It should be quickly noted, however, that while today HubSpot is a full-stack customer relationships management tool, and one of the best CRM out there, that some of these HubSpot replacements are more focused on specific things, like email marketing, or sales conversions.


Best for




The standard marketing, sales, CRM and support set of apps

$45 /two users/month



Best HubSpot alternative overall

$9 /month



Best free HubSpot alternative

$25 /month



Most similar to HubSpot

$40 /month



Cheaper alternative to HubSpot if you’re on a budget

$13.49 /user/month



Good HubSpot CRM replacement if you need a website and webinar builder

$12.30 /month



Great mobile CRM substitute for HubSpot

$79 /month



Top HubSpot CRM substitute if you want helpdesk tools

$14 /user/month



Good HubSpot CRM competitor for business analytics

$25 /user/month



Great HubSpot CRM alternative for branded email marketing

$19 /month



Good HubSpot CRM competitor if you do ecommerce

Contact vendor


*Prices start at


Here’s our full list of the best HubSpot alternatives 2023:

Now that you’ve got a quick glimpse at the chart highlights of these various CRM software solutions, let’s go over our best HubSpot alternatives. This list of good replacements for HubSpot is surely to have something for all kinds of business needs, from startup to enterprise and beyond.

If you want to know more about the one vendor we are comparing everything to, then go ahead and check out our HubSpot CRM review. And now…

Here are 10 good alternatives to HubSpot: 


1. ActiveCampaign (Best HubSpot alternative overall)

ActiveCampaign dashboard

While it is always tricky to determine the absolute best alternative, ActiveCampaign comes pretty near the top as one CRM that’s possibly better than HubSpot. ActiveCampaign is a great tool for small businesses, boasting over 150,000 small businesses which use this platform. ActiveCampaign also has solutions for ecommerce, B2B and B2C, meaning it’s quite flexible as a business software. When it comes to specific industries, ActiveCampaign positions itself as a great choice for things like online social media management for bloggers and influencers, as well as for agencies, real estate, travel and hospitality companies. 

ActiveCampaign is best for:

  • Small businesses

  • Ecommerce

  • B2B marketing

  • B2C marketing

  • Bloggers and influencers

  • Agencies


Email marketing functionality with ActiveCampaign gets you email newsletters, blast and bulk emails as well as targeted and triggered emails which use segmentation. For further marketing automation features, there are automated follow-ups, contact engagement tracking, and marketing campaign performance reporting. 

ActiveCampaign includes many CRM and sales team tools, like new lead generation. It lets you keep track of leads and manage them through the sales pipeline. Contact management does lead scoring for you based on various metrics like demographics or win probability, which means the likelihood to make a purchase. Other fun features are landing page builders, live chat, SMS and social media marketing. Finally, ActiveCampaign has a series of customer support features.


  • Lite plan starts at $9 per month billed annually

  • Plus plan starts at $49 per month billed annually

  • Professional plan starts at $149 per month billed annually

  • Enterprise plan starts at $258 per month billed annually

Visit ActiveCampaign

2. Sendinblue (Best free HubSpot alternative)

Sendinblue dashboard

What started out as a digital agency, Sendinblue has since grown to become a total digital marketing solution. Sendinblue sets its sights a bit higher than the average garage startup or very small business, instead looking to attract SMEs and other businesses with real growth as a primary focus. The site says 175,000 companies are using this marketing platform. Sendinblue has offices in the US, Germany, France and India. This is really a top choice among free HubSpot alternatives. Like HubSpot, Sendinblue is a great CRM to use with Shopify.

Sendinblue is best for:

  • Small businesses

  • Medium businesses

  • SMEs and SMBs

  • Marketing departments

  • Digital marketers


Sendinblue has a lot of features for outreach and new contact acquisition which boost your management of customer data. There is email marketing, with tips on the best times to send messages. SMS marketing is in there too, just like chat tools. Your marketing teams can also use a shared inbox, which helps with inbound marketing. You get to use landing pages, sign-up forms and even Facebook ad builders. Pop-ups are another special thing on offer which adds some flair to your site and also helps gather contact data.

The marketing automation platform goes one step further. It begins with a drag and drop interface to build simple workflow automations. But you can also do quite advanced automated workflows with extra assistance from Sendinblue. Segmentation helps grease the wheels of your sales funnel by pinpointing the right content for the right lead in real-time. Sendinblue does decent transactional email management, which takes email marketing to the next level.


  • Free plan gets you unlimited contacts, 300 emails per day and 1 chat user

  • Lite plan starts at $25 per month 

  • Premium plan starts at $65 per month

  • For the Enterprise plan, contact Sendinblue directly

Visit Sendinblue

3. Keap (formerly Infusionsoft) (Most similar to HubSpot)

Keap dashboard

Keap got off the ground back in 2000 with the original name Infusion Software which made a CRM for the home mortgage industry. Later the company became Infusionsoft. In 2019, they rebranded again as Keap. Today they claim that around 125,000 small businesses use Keap. It’s all about being a serious sales automation and marketing automation tool, meaning less rote and mundane work for marketers and sales teams. This is the most similar CRM to HubSpot, so one might want to check out a direct Keap and HubSpot comparison. 

Keap is best for:

  • Startups

  • Small businesses

  • Sales teams

  • Marketing teams

  • Ecommerce


Keap starts with its CRM functionalities. Automated lead capture gets you new contacts from landing pages, web forms and social media. Follow-ups are triggered based on personalized data or custom events. Keap makes setting up automated workflows a rather simple task. They could be used for automated reminders, for example in lead management to nudge the contact further down the sales funnel.

As for email campaigns, Keap has a good library of attractive email templates. A/B testing, reporting and email analytics help your marketing team get a good idea of what’s working and boosting sales. It goes beyond emails, with Keap offering SMS marketing tools as well. For Keap’s series of ecommerce functions, this is a solid SaaS that has pricing and payment modules, partnering with Stripe, PayPal and WePay, among others. When it comes to other integrations, Keap is quite versatile, beginning with a useful Outlook or Gmail integration (though many platforms have those).


  • Lite plan starts at $40 per month for the first two months

  • Pro plan starts at $85 per month for the first two months

  • Max plan starts at $100 per month for the first two months

Keap review

Visit Keap


4. EngageBay (Cheaper alternative to HubSpot if you’re on a budget)

EngageBay dashboard

There are indeed quite a few cheaper alternatives to HubSpot if you are on a budget, and EngageBay gets credit for being one of the best budget CRMs and marketing systems in this category. While this is also a free CRM, their paid plans are competitively priced and give you a very similar edge to HubSpot when it comes to all-in-one sales, marketing and customer service tools. The company is based out of Delaware.

EngageBay is best for:

  • Startups 

  • SMEs

  • Companies on a budget

  • WordPress users


It would be quite difficult to list and extol the virtues of all of EngageBay’s features, as the number is quite on par with the large feature list on offer over at HubSpot. So we’ll pick out a few highlights. Included among them are EngageBay’s 360 degree customer views and insights, which show you deeper connections and trends between your current contacts and potential audiences. That data gets further enriched by social media, where EngageBay scans information across multiple channels.

Otherwise, EngageBay divides its toolkits into the three basic suites: marketing, sales and CRM, and customer service. The latter has a pretty robust helpdesk set of features to track and solve issues more efficiently and with more personalized service. This works alongside the live chat communication tool. Drip campaigns are a big part of the marketing power here, while sales tools have excellent deal management. What’s more, as noted earlier, EngageBay has a dedicated WordPress plugin to help with blogging and other content creation to keep your contact engagement high.  


  • The All-In-One Free plan is good for up to 15 users

  • Basic plan starts at $13.49 per user per month billed annually

  • Growth plan starts at $44.99 per user per month billed annually

  • Pro plan starts at $89.99 per user per month billed annually

Visit EngageBay


5. GetResponse (Good HubSpot CRM replacement if you need a website and webinar builder)

GetResponse dashboard

Like many great HubSpot alternatives, GetResponse has very humble origins. It began as a one-person business in a Polish village. Today it has earned a reputation as being a highly competitive online marketing automation software. They are proud to advertise that they service over 350,000 worldwide customers. As of this text, GetResponse has over 30 marketing tools and are always adding new ones, like website builders and, especially, webinar builders. 

GetResponse is best for:

  • Small businesses

  • Medium businesses

  • Enterprise level businesses

  • Entrepreneurs

  • Online marketers


As mentioned above, GetResponse is an excellent alternative to HubSpot for things like its webinar builder. It’s a no download feature which really helps users navigate your site and connects with larger audiences, all of which can lead to increased sales numbers. Likewise, GetResponse has a website builder that leverages AI. Neither tools require any knowledge of code, and much of the work is done in a visually-pleasing drag and drop interface. This also includes live chat, landing pages, sign-up forms, paid ads, and of course, web push notifications.

GetResponse covers all the basic email marketing tools. There are professional templates, simple design features, and newsletter builders. You can set up email autoresponders and other more complex email marketing automation events. Finally, when it comes to boosting ROI and sales, GetResponse comes with some in-depth conversion rate funnel tools which function alongside their email, landing page, webinar and other features.


  • The Free plan gets you up to 500 contacts

  • Basic plan starts at $12.30 per month billed annually

  • Plus plan starts at $40.18 per month billed annually

  • Professional plan starts at $81.18 per month billed annually

Visit GetResponse

6.Ontraport (Great mobile CRM substitute for HubSpot)

Ontraport dashboard

Coming out of Santa Barbara, California, is Ontraport. What began as a three -person operation has since grown up to be a heavy hitter in the enterprise-level CRM, sales automation and marketing automation arena. But don’t let the steep price tag dissuade you from checking this out, especially if scaling up is your priority. What’s more, this is one of the best HubSpot alternatives for its mobile app.

Ontraport is best for:

  • Entrepreneurs

  • Medium sized businesses

  • Large businesses

  • Enterprises

  • Mobile CRM users

  • Payment processing


Perhaps it's best to begin talking about Ontraport’s mobile app, which is available from the Google Play or Apple App Store. Its design and functionality are clear and intuitive. This is not to say that the other HubSpot alternatives do not offer mobile apps, just that Ontraport’s mobile CRM is a winning feature. You get incoming stats in real-time, all of your contact data in one place, and you can even manage deals and leads from the mobile app. It’s also a valuable tool for team collaboration. Finally, what makes Ontraport’s mobile app incredible is its customizability.

As part of the marketing automation suite, there is campaign automation, email, and SMS messaging. Across all channels you get tracking and reporting. Page builders and form builders function with drag and drop methods, plus you can use dynamic content to get the best message to the right audience at the perfect time in the ideal channel. Ontraport also offers a range of payment processing tools. These include order forms, transaction management, decline recovery and upsell bumps.


  • Basic plan is $79 per month

  • Plus plan is $147 per month

  • Pro plan is $297 per month

  • Enterprise plan is $497 per month

Visit Ontraport


7. Zoho (Top HubSpot CRM substitute if you want helpdesk tools)

Zoho dashboard

If you are a regular to this site, or a fan of CRM in general, then it is very unlikely you have not yet heard of Zoho. The Zoho origin story begins in 1996 under the name of AdventNet. Zoho was added to the company name in 2005 with a basic CRM. Ever since then, numerous apps and tools and features have been added to the big Zoho brand. The way it works is sort of like ordering a main course and then getting to pick and choose as many sides as you want.

Zoho is best for:

  • Individuals

  • Small teams

  • Startups

  • SMEs

  • Customer support


Running through all the Zoho tools is a huge task, but let’s go over as many as possible. For sales and marketing, you get the core CRM tools, as well as campaign and sign-up forms builders. There is social media management, surveys and ecommerce helpers. Customer support features give you a solid helpdesk, bug trackers and remote assistance tools. As for email and collaboration, the sky's the limit with mail management, meetings, shared docs and sheets and sprint trackers.

Zoho also has apps for more specific tasks and departments and industries. For example you get finance and accounting features, like invoicing, inventory and expenses. HR tools help you recruit and onboard. Finally, you can use Zoho in IT, legal departments and for deeper insights with business intelligence. If you are on a budget, there is a Zoho CRM free edition too which gets you leads, docs and the mobile app.


  • Zoho CRM Free Edition is good for 3 users

  • Standard plan is $14 per user per month billed annually

  • Professional plan is $23 per user per month billed annually

  • Enterprise plan is $40 per user per month billed annually

  • Ultimate plan is $52 per user per month billed annually

Zoho CRM review

Visit Zoho


8. Salesforce (Good HubSpot CRM competitor for business analytics)

Salesforce dashboard

Salesforce is an absolute giant when it comes to business software, right up there with Microsoft, SAP and Oracle. Little needs to be said about its origins and its founder Marc Benioff, titans of industry. Still, Salesforce may be something many people want to avoid, and for that very reason has HubSpot been able to gain so much ground. It’s true, Salesforce has a dizzying number of features and products, but there might still be something for everyone from the small  business to the booming enterprise. If you want to see a more in depth comparison of HubSpot vs Salesforce, check out the comparison article. 

Salesforce is best for:

  • Startups 

  • SMBs

  • Large corporations

  • Enterprises

  • Public sector institutions

  • Finance and banking 

  • Large-scale manufacturing operations

  • Business intelligence


It starts with Customer 360 for all your basic customer relationship management tools, like team collaboration across all major departments, being marketing, sales and service. It works with Slack for better communication too. The Salesforce sales tools get help from Einstein, their AI assistant to boost sales stats. On top of that there is opportunity management, lead management and great sales data reporting to keep you on top of the pipeline.

Marketing automation includes a customer journey builder which works from initial engagement all the way to the handoff to sales. Marketing has a bunch of studios for email building, data, social media and advertising, as well as a mobile studio. One of the main things that Salesforce really deserves credit for as being one of the best competitors to HubSpot is its analytics, which are top of the line. Everything stays automatically updated in real-time and there are clear and beautiful visual reporting dashboards.


  • Sales Cloud Essentials is $25 per user per month billed annually

  • Sales Cloud Professional is $75 per user per month billed annually

  • Sales Cloud Enterprise is $150 per user per month billed annually

  • Sales Cloud Unlimited is $300 per user per month billed annually

Salesforce review

Visit Salesforce


9. Drip (Great HubSpot CRM alternative for branded email marketing)

Drip dashboard

Drip might seem like an unlikely candidate to be considered similar to HubSpot or better than HubSpot. Indeed, it excels in some areas where HubSpot is normally considered a key player, though it is lacking in others. This is a relatively young company, both in terms of how long it’s been around as well as for the average age of its employees. As their name suggests, email marketing drip campaigns are one of its main features. 

Drip is best for:

  • Individuals

  • Startups

  • Small teams

  • Small businesses

  • Email and SMS marketers


Email marketing with Drip is first and foremost here. Templates allow you to quickly design emails with your special branding. Email follow-up automations are all highly geared toward moving leads and opportunities toward becoming purchasing customers. There is a slew of other nifty tools to ensure your emails stand out in the target’s inbox. SMS and text messaging marketing covers many of the same areas. You can also do cross channel marketing.

Drip works with many other platforms directly. These include your Shopify ecommerce site, as well as platforms like Magento and WooCommerce. There, you can apply Drip’s insights and guidance tools to help you understand your data and plan for further actions to boost engagement and sales. You get actionable tips and guidance benchmarks to help you or your company with both short and long term goals.


  • Drip Emails starts at $19 per month

  • Drip Emails + SMS starts at $22 per month

Visit Drip

10. Wishpond (Good HubSpot CRM competitor if you do ecommerce)

Wishpond dashboard

Wishpond is maybe the least-known name on this list of HubSpot competitors. This is a Canadian company from the dull west coast city of Vancouver. They boast a mere 3,000 paying clients, though that number is likely to start rising soon enough. The Wishpond promise to its subscribers is to be an all-in-one platform, to offer competitive pricing and to be a source of marketing expertise.

Wishpond is best for:

  • Startups 

  • Social media managers

  • E-commerce and Shopify managers

  • Marketing agencies

  • Small businesses

  • Restaurants

  • Beauty and wellness businesses


Wishpond’s platform is very neatly segmented into areas of getting leads and closing deals. The  ‘capture’ section lets you plan and execute social media campaigns to get more leads, as well as do beautiful landing pages. Marketing funnels give you custom journeys, integrated payments and conversion tracking. With ‘nurture’ you get email marketing, marketing and sales automation setups and a robust leads management system.

In ‘convert’ it offers tools for doing pop-ups, payments, forms and Shopify management. Finally, in ‘services’ there are features for managing your ads and doing search engine optimization (SEO) to help your content rank higher with search engines like Google. Wishpond is also great because of its many resources to help subscribers take full advantage of this solution.


  • You’ll need to visit Wishpond’s website where you can set up an appointment with a sales rep to get a flexible and custom price.

Visit Wishpond


Which of the alternatives to HubSpot is a good choice for you?

From designing your first email marketing advertisement, to lead scoring, to conversion tracking and deal closing, there sure are many great HubSpot substitutes that can fill in for its killer custom relationship management package.

So which HubSpot CRM alternative takes the cake? ActiveCampaign is the winner this time, but the sands of CRM are always shifting under our feet. Noteworthy are many other HubSpot competitors listed here, with Keap, Zoho and Salesforce being better-known brands, while Sendinblue, Ontraport and Wishpond are still angling in the crowd to make a bigger name for themselves.

For the budget players out there, Sendinblue, EngageBay and GetResponse all offer free CRMs, as does Zoho. Those companies with deeper pockets might be inclined to check out Salesforce first and foremost, though they should not discount ActiveCampaign or Drip CRM either.

All this being said, the many alternatives to HubSpot we’ve broken down include some that are very similar to HubSpot and others that might just be better than HubSpot. The truth is, we don’t want to turn everyone away from HubSpot, this is still a champion CRM system and marketing solution.

But it’s nice to know your options.